You work hard.
Let your logo work just as hard.
Purposeful logos communicate intentionality and professionalism. We helped the counseling services at Olivet Nazarene University rebrand as Thrive.
Colors Matter
The counseling center is focused on growth. Naturally, we looked at colors in the green family. The darkening of the greens displays the ripening and development of plants and alludes to the growth through therapy and counseling.
As a subsidiary of Olivet Nazarene University, we also wanted to include their colors. The yellow circle pays homage to Olivet’s gold and purple color scheme.
The yellow circle also represents the sun that feeds and causes growth. As a christian university, the sun can symbolism Christ.
Embed your Mission
Thrive is an acronym for the 6 initiatives that they work on at the center. We assigned a color to each. These 6 colors are in the circles of the logo. They are also used in some of the logo variations.
Inspired Imagery
The focus of this logo is on the plant in the center. This further communicates the growth imagery.
Within the plant, the stem also alludes to a path heading toward the sun.
When looking at the big picture, the circles look like leaves that are creating a larger tree.
The “v” in Thrive is two leaves. This enforces the growth imagery and creates a unique brand within the name of the organization.
SERVICES PROVIDED BY VESSEL MARKETING
LOGO DESIGN
BRANDING CONSULTING